Each Email, of which there were countless combinations, were to link to individual pages that housed assets in order to track downloads. These pages also link to the main page, the microsite, custom built for the campaign.

Customising BxSlider

The custom carousel located at the top of the microsite was built with box slider. Early in the client expressed a wish that depending on which slide were the current one, the next and previous slides would appear when hovering over the previous/next arrows.

This was done using a combination of hidden images attached to each slide and JavaScript to determine which was the previous, active, and next slides and then display accordingly. The hidden images were used so that the correct size thumbnail could be shown hovering over the previous/next buttons and not rely on the actual image the slide was using.